Ads for positive purposes : TED TALK

 

“In my lifetime, I have never lived one day of peace in my country,” says Jose Miguel Sokoloff. This ad executive from Colombia saw a chance to help guerrilla fighters choose to come home — with smart marketing. He shares how some creative, welcoming messages have helped thousands of guerrillas decide to put down their weapons — and the key insights behind these surprising tactics. 

This interesting TED Talk shows us an extraordinarily positive use of publicity and its techniques: demobilizing guerrilas in Colombia. Advertising as a tool of change.

Click on 'subtitles' and enjoy this really touching video.

 Jose Miguel Sokoloff: How Christmas lights helped guerrillas put down their guns